Field Level 5: ADZ5888

The Significance of Information
Lecturer: David Wrenne

Week Two:
Today we presented our diagrams we had been working on the previous week as a group to the class. We prepared for this by deciding who was going to discuss each diagram as their was four people in our group and four different diagrams.

In the afternoon we were given a one day project from David, we were put into smaller groups again and this time we were each given an article. We were required to create a story boards using images to visually describe what was happening.

Our article was about how the home furnishing company ‘IKEA’ had hit its absolute peak and their sales have more then doubled since last year. So the company decided to take a different route and work from recycled materials when creating their goods. A statement was also made how a lot of people and family buy more then they need in their homes and a lot of it gets dumped onto our landfill sites every year. Ikea are finding ways to prevent this waste by recycling.


– When presenting our storyboards we give the other groups a chance of guessing what it was about before we explained.

Workshop: with Stephan McCarth 
Pictographs – an introduction.
A way of creating visual narratives.

“Impoverish information is supplemented by a context which leaves no room for doubt as to identify” – Evelyn Goldsmith.
“Pictures, those whose details are clear to everyone are free from the limits of language: they are international” – Otto Neurath. (ISOTYPE)

This workshop was based on pictographs and what they can be used for. We were shown some examples of what some of these symbols mean and to get a better understanding  for this workshop. we started by reading through and highlighting points we believed were significant in this article and made statement. These points were then used to create a story using only pictographs.

Our article was mainly based on Donald Trumps recent rain of terror and his plans to “build the wall” along the Mexican boarder to stop Mexican immigrants entering the United States.

Donald Trump
Building a wall across the Mexican boarder

Plans on taking money from Mexican to build the wall
Talking to Mexican president in the white house about these plans

Mexicans don’t know if they’ll be imprisoned or not
Families scared and worried about where they’ll end up

Donald trump trying to stop Muslim’s from entering the US
Refusing visas


Field Level 5: ADZ5888

The Significance of Information
Lecturer: David Wrenne

Week One:
To start this one week project we were firstly put into small groups and each group would independently decide what topic they wanted to measure to create our diagrams.

We looked at the four following categories to measure:
– Percentage of people with phone on the table
– Percentage of people using there phones
– Percentage of people holding there phones

– Percentage of people not using there phones

The were documented in the 3 following places:
– Heart space, Library and the Zen bar

We then gathered the information we had collected and put the numbers in percentages in order to get a better understanding of size and scale when creating our diagrams. The brains on these 4 diagrams represent the amount of people doing what in each place we measured.

The phones wires represent a metaphor of how addicted the people are we using their phones. “Plugged in” to your phone.

As this Level 5 Field module is mainly based on collaboration and made up of all the courses in the Art and Design school, it is encouraged to bring elements of each discipline into the group project and collaborate by bringing our individual skill together when creating a project.

To bring textiles into this project we decided to create the brains using pieces of fabric we
assembled together and each different type of fabric is the different locations we recorded.

As the group was also made up of graphic designers we later then labelled the diagrams with percentages and the locations of each brain.




Throughout this module, I have used research a lot and I have thoroughly enjoyed looking into and discovering all the different companies for interior, fashion and paper brand research. I think this is a very important way of keeping my eyes open to what’s on the market and on trend styles. I also found magazines and WGSN was a very useful way to also keep up to date with the latest and upcoming trends.

When first looking at the brief for the start of the module I was sure I wanted to into interiors and had a good idea of the company I would like to create my collection for. I was pleasantly surprised that after further research I discovered a company that I had never heard of before and this intrigued me to look further into. I am very pleased with this decision to try something new. The company I will be creating my collection for is Harlequin, this company uses a lot of bright colours and bold patterns and I will be manipulating these colours with my own prints and designs.

I decided to go straight into designing and creating some drawings ready to print with. I experimented with a whole lot of different techniques, from simple fine liner drawings, to screen printing to foils and flock. In stitch, I have been experimenting a fair bit with free machine embroidery and the use of digital stitch in our workshops. This technique is something thought worked really well and would love to experiment some more with throughout the duration of this module.

I am hoping to create my collection for a living room space, looking at things like cushions and throws. I tried researching to see if there were any types of fabric in particular that Harlequin used a significant amount of but the fabrics vary so I will carry on experimenting with different fabrics to see what works best.

So far, I have thoroughly enjoyed my time doing this project. I have found it really inspiring to see all of the different colours and prints designers use. I’m really looking forward for what’s to come in this project and some of the new techniques and skills there are to learn.