MARKET RESEARCH

Field – Term Two
Exhibition

H&M HOME
www2.hm.com/en_gb/home
One home wear brand I have become very aware of recently is H&M. I am surprised by the contemporary and elegant style of the home wear and I think this style in particular would suit my client. I like the use of muted, neutral colours, it creates a very relaxed atmosphere in the living space and I want to create a similar mood for my collection. The use of the muted green for their ‘natural attraction’ collection works really well in comparison to their usual brighter green and bold tropical prints.

hmparisian
h&mhome

Published by

kayanolan

BA textiles - Cardiff School of Art and Design

Leave a comment